The writing and editing skills I got from college resulted in my ability to, among other things, produce SEO friendly articles. Writing an interesting article is tough, but making them google friendly is sometimes close to impossible. As a SEO writer and editor for a big IT company, I noticed that blog articles or news pieces usually come from either high management or marketing experts. When they do the writing, they rightfully focus exclusively towards getting the message across. My job was to bring that message and align it with the present day search engine requirements, without altering or diminishing its value or potency.

I’m talking about analyzing the full set of factors for a SEO friendly article:

  • minimum/maximum characters/words for article text/title
  • keyword density
  • article title, subheading
  • interlinks,
    most important of metrics for page ranking
  • article URL and meta tags
  • passive/active voice ratio
  • length of sentences and paragraphs
  • transition word density
  • focus words & stop words
  • article image optimization
    and even
  • Flesch reading ease

Highest rank achieved

One of the web pages I personally worked on is currently Rank 1, Position 1. The page is holding topmost position since early 2018!

No paid advertising or other shenanigans were in play. This is pure organic search engine optimization — the dream of every SEO expert.

Loading Speed Optimization

Does it seem that competitors’ websites attract more attention? Maybe your website sometimes takes too much time to load up?

Site loading speed is the holy precursor to effective SEO. Meta tag and key phrase optimization is important, but worthless if the targeted web pages are slowed down by heavy scripts or raw images. My initial check usually reveals areas that may demand improvement.

SEO Audit

Websites with frequent updates require constant SEO and loading speed checks but practically every online business is affected. What are the best ways to tell if search engine optimization is necessary? Every project has unique factors and challenges. To find potential points for improvement I usually do a:

My preliminary SEO audit is good for a few things: 

  • Analyze the current state of website’s SEO 
  • Define the degree to which I can effectively bring improvements
  • Confirm my personal observation that 90% of unchecked websites have present issues with overweight images

Loading Speed Optimization

My approach towards speed improvements is focused on preserving the good balance between image size requirements and quality. Other important SEO factors aside, image optimization alone is a potential huge booster to your website online presence.

Upon completing a SEO project, I present a before and after snapshots. Those can be viewed as the quantitative side of my intervention. In other news, this is a way to measure the level of improvement. Here are some items I usually successfully optimize for:

  • site loading speed
  • individual page ranking
  • PageSpeed Insights score*
  • traffic volume

*Don’t just take my word for it, check how I tidied up the website you are on. For any online business, a green score card becomes a salient requirement for staying on top, even with strong competition:

Word to the wise

Crucial to conversion is the fact that you want your visitors to be people genuinely interested in your services. One of the symptoms suggesting that your website might need SEO action is when visitors reach your site while looking for something else.

SEO requirements create a dynamic environment where various factors can easily be misinterpreted when taken out of context.

With the correct phrases and tags in place, and image file sizes reduced to norms, traffic reports suddenly become more meaningful, unburdened by empty leads and junk data.

I’m ready to unleash your website’s true potential. Try my free audit today and learn how much your website is really worth.