A high value article—or any written piece—comes from a good story that is also told well. Of course, news worthy content eventually towers over any tall tales spun to delight the simple minds. But at what cost? Here’s what we know about content optimization.


Good stories are not search engine friendly by default. We are currently 50 years deep in the Information age. Original content easily gets swiped by the ongoing tsunamis of information. However, now, more than ever, it is becoming increasingly difficult to filter the irrelevant in search for the worthwhile.

News pieces or blog entries usually come from people who are not SEO experts themselves. They depend, however, on experts to convert their initial input into a web ready product.

Good writers rightfully worry more about getting the message across and less about passive/active voice ratio or word count. Can you blame them?

Our Solution

We analyze written content and align it with present day search engine requirements. That way the core messages not only remain encoded, but potentially has extra power to reach the right audience.

Good story tellers focus on the message and we take care of all the rest. And that job includes factors like these:

  • minimum and maximum characters and words for main text and titles
  • keyword density
  • article title, subheading
  • interlinks,
    most important of metrics for page ranking
  • article URL and meta tags
  • passive/active voice ratio
  • length of sentences and paragraphs
  • transition word density
  • focus words & stop words
  • article image optimization
    and even
  • Flesch reading ease


One of our web pages is holding topmost position since it was initially optimized in early 2018. This page is by itself a testament to the level of our upkeeping.

Our work flow handles ads with extreme prejudice. Visitors and potential clients prefer organic finds and are known to display a nuanced distrust towards paid advertising. Web users prefer to get to information naturally, and less because someone spend money to advertise it. We focus on organic search engine optimization — the dream of every SEO expert and site owner.



Loading Speed Optimization

You have trouble finding your web pages in search results. You used a reasonably specific search term. Your article published a while ago hasn’t picked up attention by now. In our own terms, these are all examples of what we define as tier one problems. What about a company that has an already established online presence. They face a bigger problem: they are not alone.

Suppose an average company has this one smaller competitor whose seemingly inferior website somehow holds better positions on search results pages. The problem is no only about optimized content. It’s about staying relevant alongside crafty competitors.

Website loading speed is the holy precursor to effective SEO. Optimizing meta tag and key phrases is really important but becomes irrelevant if heavy scripts or raw images prevents them from loading fast enough.

Our initial check is designed to mainly reveal flaws and pinpoint areas for improvement. But it also reveals if ongoing resources are channeled to a no-good end. Please send us a message, and we will do a custom website evaluation. In severe cases (explained further down below) we virtually save lives. and less important things like time and money.

SEO Audit

Frequently updated websites demand constant SEO and site loading speed checks. Practically every online business needs this type of maintenance, regardless of how often content is being updated.

How can you tell if SEO is needed? Every web project has unique goals, potential target audience and challenges. All these variables can reveal vital information, usually after a deeper cross analysis.

Before we consider any heavy drilling, we do a simpler check aimed to uncover more obvious issues.  This preliminary check comes for no charge and is sometimes used as a base for a further research.


Our free SEO audit is good for: 

  • Define the current state of the website
  • Define the degree for improvements we can make
  • Confirm our personal observation that 90% of unchecked websites have ongoing issues with images

Image Optimization

Our approach towards image optimization: preserve the balance between requirements for size and quality and the proper use of file format. Many convenient file formats like PNG and GIF are now considered obsolete by common standards and may affect website’s ranking. Some of the small animations on this website used to be GIFs, but not anymore. Image optimization is seemingly about size and ratio. But today it’s also about staying relevant.

Other important SEO factors aside, image optimization alone is a potential huge booster to your website online presence. We found two main reasons to support this statement:

  • bad images cause big negative scores on page ranks and
  • image related issues are relatively easy to fix

Some websites with image related penalties literally fly
compared to crawling initially
after we do an intervention.

Let’s learn about this intervention we talk so much about.

Using Google PageSpeed Insights

Completed SEO projects come with a before and after snapshots, showing the quantitative side of all the improvements. Here are some items we successfully optimize for:

*Don’t just take our word for it, check our rating. On a good day, we get score cards like this:

Dare put your site to the test? Click on the image below, for a quick scan by the Google powered tool called PageSpeed Insights:

PageSpeed button


Three main categories emerge based on the colors red, orange and green. Let’s do a quick review.

Scores in red rule out the possibility the site was created with SEO in mind. This boat had hit some icebergs and water is now rushing in. Big damage naturally calls for lots of repairs. In severe cases like this we follow a strict rescue mission protocols, and save the day.

Websites with scores in orange may have avoided a complete disaster but that doesn’t discount a big cause for concern. Especially prone to maintenance are all the outliers. They would either be close to dropping into danger zone, or need a need a small boost to the enter the green zone. Average scores suggest  cleaning and fixing and we do a lot of both.

This is where a competitive website needs to be. A green score card is a salient requirement for any online business, especially for tackling immediate or otherwise strong competitors, who obviously also recognize the value of optimized data.


Final thoughts

Crucial to conversion is the fact that your website visitors should be people genuinely interested in your services, and not stumblers. One key—yet hard to find— symptoms for SEO related problems is when visitors reach your page while looking for something else. Metrics like these can only be accurately interpreted trough deep analysis. This is because SEO requirements create an environment where various dynamic factors can easily be misinterpreted.

With optimized text and images, traffic reports suddenly become meaningful marketing tools, unburdened by the negative side effects of junk data and heavy content.

Get ready to unleash your website’s true potential. Ask us about our free audit today and learn how much your online tool is really worth.